Post by nurnobisorker14 on Oct 30, 2024 5:43:07 GMT
Word of mouth is the oral transmission of information and recommendations from one person to another. This principle of operation is known to everyone. It is actively used in marketing and has long proven its effectiveness. What is not advertised thanks to it: from goods to services. In the article, you can find out how applicable word of mouth is for an online store.
Contents hide
1) Why is word of mouth used in marketing?
2) How word of mouth works
3) How to start word of mouth marketing
4) How to measure the effectiveness of word of mouth
5) Pros and cons of word of mouth
6) Examples of word of mouth
7) Conclusion
Why Word of Mouth is Used in Marketing
Person-to-person communication quickly spreads information about a product/service, especially now that communication between people has become as accessible as possible, regardless of territorial boundaries. These actions help promote the product being sold, increasing the bottom line. If a buyer shares good reviews about a product with a friend, there is a chance that he or she will consider purchasing it or pass on this positive information to another, most likely interested person.
For marketing, this is cheap but the most powerful advertising. People tend to trust recommendations from people they trust and have a personal bulk email campaigns relationship with. Or strangers, if they are convinced of their lack of interest in promoting the product. Word of mouth is free. The client, having received positive or negative emotions, wants to share them. In the first case - to tell how lucky he is, showing his direct recommendation. And in the second - warning, based on negative experience.
Word of mouth inspires more trust in potential customers than any other well-thought-out professional advertising.
With the help of word of mouth, as it is commonly called, you can sell a product that the client can recommend to someone. And a person can share anything. Accordingly, word of mouth is applicable to all types of goods/services. Its effectiveness has also been proven on the Internet, since almost everyone has access to the network. Thanks to it, people maintain contact remotely, which makes word of mouth effective.
The positive aspect of using it in marketing is reaching the target audience. When information about a product is passed from person to person, it reaches those who are most interested in the product or service.
How Word of Mouth Works
In modern realities, it works in several ways. The first and most effective is the classic option, which consists of a direct recommendation of a product from one person to another. It is called an organic method, since the resulting process cannot be controlled. For example, a buyer purchased equipment from a new company for use. He liked it so much in all its characteristics that he decided to share the joy with his colleagues. Among them was an employee who had long been thinking about buying a certain product. Having heard positive feedback from a colleague, without thinking twice, he settled on the product of the company that his friend bought.
The flip side of word of mouth for marketing has also been established – negative advertising. As an example, we can take the situation already described, but change the fact that the buyer, who purchased the desired equipment of a new company, was disappointed in it, because it broke. Accordingly, he will share negative impressions, which will not attract people to buy the product.
Another way such advertising works is through a recommendation from an influencer. In Internet marketing, a prime example is a blogger whose opinion is listened to by subscribers. The effectiveness is that it can reach a wide audience, reaching several thousand people or even millions. Bloggers can share opinions and create entire discussions, engaging subscribers in active communication between themselves and themselves.
Creating reasons is another principle of word of mouth marketing, encouraging people to share information with each other. For example, not every client will share information that they decided to do a check-up of the body in a certain clinic. Although, if you ask them about this issue, you can get the desired answer. In this case, interested companies can launch advertising based on this principle. This can be providing a discount in exchange for a new client brought to the company.
Increase your sales with Mokka
How to Start Word of Mouth Marketing
Launching word of mouth for an online store will be a great solution aimed at its development. You can rely on it to launch itself, but you shouldn’t. Firstly, it will take time. Secondly, people are not so inclined to share positive purchases. Sometimes they can be additionally stimulated. This can be done in the following ways:
Leaving reviews. Perhaps the most effective way to share your opinion. And it is important for both the buyer and the seller. Therefore, you can unobtrusively ask customers to leave reviews on selected resources. You can place the request in prominent places. For example, in posts published on social networks, in advertising mailings, specifying it as an additional point. And, of course, do not forget to respond to them. This is especially true for negative reviews.
Negative reviews spread much faster than positive ones. Responding to criticism and encouraging positive reviews helps reduce the negative impact.
Referral program. A small gift for customer activity will help stimulate them to recommend the product. This can be a discount or a gift. Such a sign of attention should be symbolic, so that customers do not feel like they are being directly bribed.
Give away merch. This method is effective when clients end up using the gifted item, which has the name or designation of the advertised brand. In this way, the client advertises the product or the company as a whole, without saying a word.
How to Measure the Effectiveness of Word of Mouth Marketing
It is difficult to evaluate the effectiveness of this type of advertising, and it is impossible to do it with certainty. However, there are ways to make some assessment. And first of all, when measuring the effectiveness of word of mouth, a businessman must understand the source of the recommendation that the buyer listened to. You can find out this question by simply asking directly. You can also create unique user promo codes, thanks to which it is possible to track the source of word of mouth and the exact number of buyers who came through them.
Contents hide
1) Why is word of mouth used in marketing?
2) How word of mouth works
3) How to start word of mouth marketing
4) How to measure the effectiveness of word of mouth
5) Pros and cons of word of mouth
6) Examples of word of mouth
7) Conclusion
Why Word of Mouth is Used in Marketing
Person-to-person communication quickly spreads information about a product/service, especially now that communication between people has become as accessible as possible, regardless of territorial boundaries. These actions help promote the product being sold, increasing the bottom line. If a buyer shares good reviews about a product with a friend, there is a chance that he or she will consider purchasing it or pass on this positive information to another, most likely interested person.
For marketing, this is cheap but the most powerful advertising. People tend to trust recommendations from people they trust and have a personal bulk email campaigns relationship with. Or strangers, if they are convinced of their lack of interest in promoting the product. Word of mouth is free. The client, having received positive or negative emotions, wants to share them. In the first case - to tell how lucky he is, showing his direct recommendation. And in the second - warning, based on negative experience.
Word of mouth inspires more trust in potential customers than any other well-thought-out professional advertising.
With the help of word of mouth, as it is commonly called, you can sell a product that the client can recommend to someone. And a person can share anything. Accordingly, word of mouth is applicable to all types of goods/services. Its effectiveness has also been proven on the Internet, since almost everyone has access to the network. Thanks to it, people maintain contact remotely, which makes word of mouth effective.
The positive aspect of using it in marketing is reaching the target audience. When information about a product is passed from person to person, it reaches those who are most interested in the product or service.
How Word of Mouth Works
In modern realities, it works in several ways. The first and most effective is the classic option, which consists of a direct recommendation of a product from one person to another. It is called an organic method, since the resulting process cannot be controlled. For example, a buyer purchased equipment from a new company for use. He liked it so much in all its characteristics that he decided to share the joy with his colleagues. Among them was an employee who had long been thinking about buying a certain product. Having heard positive feedback from a colleague, without thinking twice, he settled on the product of the company that his friend bought.
The flip side of word of mouth for marketing has also been established – negative advertising. As an example, we can take the situation already described, but change the fact that the buyer, who purchased the desired equipment of a new company, was disappointed in it, because it broke. Accordingly, he will share negative impressions, which will not attract people to buy the product.
Another way such advertising works is through a recommendation from an influencer. In Internet marketing, a prime example is a blogger whose opinion is listened to by subscribers. The effectiveness is that it can reach a wide audience, reaching several thousand people or even millions. Bloggers can share opinions and create entire discussions, engaging subscribers in active communication between themselves and themselves.
Creating reasons is another principle of word of mouth marketing, encouraging people to share information with each other. For example, not every client will share information that they decided to do a check-up of the body in a certain clinic. Although, if you ask them about this issue, you can get the desired answer. In this case, interested companies can launch advertising based on this principle. This can be providing a discount in exchange for a new client brought to the company.
Increase your sales with Mokka
How to Start Word of Mouth Marketing
Launching word of mouth for an online store will be a great solution aimed at its development. You can rely on it to launch itself, but you shouldn’t. Firstly, it will take time. Secondly, people are not so inclined to share positive purchases. Sometimes they can be additionally stimulated. This can be done in the following ways:
Leaving reviews. Perhaps the most effective way to share your opinion. And it is important for both the buyer and the seller. Therefore, you can unobtrusively ask customers to leave reviews on selected resources. You can place the request in prominent places. For example, in posts published on social networks, in advertising mailings, specifying it as an additional point. And, of course, do not forget to respond to them. This is especially true for negative reviews.
Negative reviews spread much faster than positive ones. Responding to criticism and encouraging positive reviews helps reduce the negative impact.
Referral program. A small gift for customer activity will help stimulate them to recommend the product. This can be a discount or a gift. Such a sign of attention should be symbolic, so that customers do not feel like they are being directly bribed.
Give away merch. This method is effective when clients end up using the gifted item, which has the name or designation of the advertised brand. In this way, the client advertises the product or the company as a whole, without saying a word.
How to Measure the Effectiveness of Word of Mouth Marketing
It is difficult to evaluate the effectiveness of this type of advertising, and it is impossible to do it with certainty. However, there are ways to make some assessment. And first of all, when measuring the effectiveness of word of mouth, a businessman must understand the source of the recommendation that the buyer listened to. You can find out this question by simply asking directly. You can also create unique user promo codes, thanks to which it is possible to track the source of word of mouth and the exact number of buyers who came through them.